In some circles the notion of being ‘green’ or ‘eco-friendly is a bit of an anathema. Too expensive, not useful and not available round here.
In addition, the stereotypes given to the environmentally aware have not always been kind.
They can range from the chia latte drinking, yoga-tastic, husband works in the city, yummy mummy’s of suburbia to the dog on a string hippy don’t build that road here eco-warrior of yore.
So, to date many of the barriers to adoption have been high and uptake has been driven by the zealous or those with the means.
Products that we use every day such as washing up liquid, toilet roll, and bin bags are widely available both online and in-store. But on the first channel they need to be actively looked for and in the supermarket their presence is swamped by the promotions of the corporations.
For the average shopper, price and convenience are the strongest levers when it comes to buying everyday household items, and why shouldn’t they be?
LocoSoco are bringing eco-friendly products to market at a price comparable to the big brands. We can do this through the power of bulk buying, which keeps the costs to you low.
You’ll be able to buy them at a place that is probably the most convenient of all. Your local shop. Its probably just down the road, rather than out of town.
When you run out you can go back for a refill.
Simple isn’t it? But then the best ideas always are.