What We Do
LocoSoco is a collaborative movement built on the belief that communities are the answer to a sustainable future.
Our planet needs us to start living more sustainably. The climate and biodiversity crisis we are living through is nothing short of an existential threat to all of us. At the same time, our local shops are disappearing and the assets that bind our communities together, such as schools, clubs and places of worship, are often under-funded and in danger of closure.
LocoSoco promotes eco-friendly, sustainable and ethically sourced products and services. By switching we can dramatically reduce the negative impact we each have on our environment and increase health and wellbeing.
We work with local retailers and advisors including business owners and councils to create ‘eco-enterprises’ that enable them to maximise their impact to become community leaders and support our mission for sustainable living.
"Above all else LocoSoco is here to build long term community partnerships in the pursuit of both environmental and economic sustainability."
- James Perry
Founder & CEO
Why it all started
LocoSoco founder, James Perry left his career in Debt Capital Markets, at Royal Bank of Scotland with a desire to create assets instead of debt. His ‘lightbulb moment’ happened when the local shop in the village he grew up in went out of business.
Being the only shop nearby, it’s loss meant that the extra trip, per family, to the nearest superstore would add 200,000 miles anually to the villagers’ cars at a cost of around £30,000 and
an environmental cost of 57,000kg of carbon emisisions.
Fortunately, community spirit kicked in and the villagers came together to purchase the shop.
6 years later, the shop is still thriving leading James to wonder what other assets could benefit from being community-owned and how can this be replicated on a global scale, for profit, with purpose and enabled by technology?